CARE Quarterly Newsletter – March 2005

In This Issue:

Dear CARE Stakeholder!

Welcome to the SECOND Edition of our Quarterly CARE Newsletter. If you missed the inaugural edition you can still find it on the CARE website.

A lot has happened in the past few months since our last correspondence, but that is to be expected with a fledgling organization as we try to determine the best path forward in meeting our objectives. The issue of recovering carpet and keeping it from burdening landfills is a monumental task, and one that will certainly evolve and change directions many times as we try to get a handle on it. The good news is that the commitment to put that handle on the issue continues to be strong, and together — working as a team — we will continue to see the fruits of our labor with each of our collective steps forward. Again, we are creating a new industry, but the foundation continues to come into focus.

Thanks for your interest!
Robert Peoples, Executive Director, Carpet America Recovery Effort

Funding – CRI Board of Directors Report

In late September the CRI Board charged the SIMT (Sustainability Issues Management Team) with preparing a proposal outlining the following:

Two or three things that will make a significant impact on diverting carpet from landfills on a short- term basis
Estimate the required funding in terms of capital, operating cost and the potential investment by the carpet indsutry – concentrating on pounds diverted from the landfills
Under confidentially, Dr. Matt Realff (Georgia Tech.) contacted each CARE participating industry member requesting information on industrial recycling efforts. This information was consolidated, combined with non-industry efforts and used to project the future trends in landfill diversion for post consumer carpet.

The following chart is a graphic summary of the impact analysis. The linear ramp upline shows the CARE MOU goals. The bars show the forecast ramp- up based on the analysis done by Dr. Realff. The data are consistent with a classic S-curvegrowth normally associated with the introduction of new technology. This graph will be discussed at the 3rd Annual CARE meeting (see below).


Suggested items for the short-term and intermediate- term probabilities for achieving CARE’s goals for the diversion of post consumer carpet from the landfill were discussed.

Short-term (2-3 years)

Fiber pad – Industry Policy Shift Required
Cement kilns – Subsidy Needed
Compressed carpet pellets* – Industry Enabling Investment Needed
State and Federal procurement processes – Sweat Equity

Intermediate-term (3-5 years)

Fiber pad – Assuming Policy Shift
Cement kilns – Subsidy & Capped
Composite lumber products – Enabling Investment May Be Needed
Sediment / erosion control products – CARE Facilitation
Coal fired utilities (Mercury issue)

CARE funds average $230,000 each year from solicitations and contributions. It was suggested that, instead of awarding three grants each year, CARE should use these monies for issues, staffing, resources, and other projects established in the strategic plan. CARE’s objective should be the most value added form of diverting carpet from the landfill, that could be recycling, reuse, use as alternate fuel or thermal recycling and to develop market-based solutions to divert carpet from the landfills that involves all the options.

Current CARE sponsors…

The Strategic Path Forward for CARE

Upon completion by the SIMT of the comprehensive strategic analysis, the key strategic elements endorsed by CRI leadership were summarized in a letter to the CARE Board in early January. Those recommendations were discussed in detail by the CARE Board at our February 22nd meeting.

At that meeting the CARE Board voted to maintain the focused mission of CARE and to suspend the grant program in lieu of a focused project approach. The initial project under consideration is an effort to develop procurement guidelines by bringing several key states and federal procurement agencies together to try and leverage the procurement process to help drive products containing post-consumer carpet. This initiative is in the development stages.

CARE Mission: Developing market-based solutions for the recycling and reuse of post-consumer carpet.

Report on Entrepreneur Meeting

The first Entrepreneur Meeting was held on October 14 in Tampa, Florida. The State of Florida and the Southeast Waste Information Exchange sponsored the meeting by contributing $1,500 to CARE. Sixteen people participated in the meeting from various parts of the United States. The main topics of discussion were: sharing personal experiences, barriers, projections for next year, etc.

Attendees were encouraged to check with the Federal Government, States, web sites, etc., for information and possible grants or subsidies that are available to entrepreneurs. CARE will also check for information and pass on to the group. The group suggested a similar entrepreneur meeting prior to the CARE Annual Meeting scheduled for May 2005 and also suggested it be a closed meeting. This will probably be scheduled in June or July due to conflicts with CARE Conference scheduling.

Members of the BOD suggested that Matthew Ewadinger and Bob Peoples have a conference call with the Market Development Departments of each State to share with them the outcome of the entrepreneur meeting and help them identify opportunities. This approach has the potential of linking the States with the Entrepreneurs.

Cement Kiln Trial Burn Update

The Lehigh cement kiln trial completed phase 1 in November with a 15% displacement of coal. Excellent quality analytical data was collected by an independent laboratory contracted thru the EPA. The final report should be issued within a few weeks. However, the preliminary results indicate there are certainly no negative impacts of displacing coal with carpet as an alternate derived fuel. Additional testing is slated for the April timeframe where higher displacements will be tested. Discussions are underway with several kilns interested in pursuing this alternate fuel source.

CARE Annual Meeting

The 3rd Annual CARE Meeting will take place on May 10-12 at Callaway Gardens, one hour outside of Atlanta. The Callaway Southern Pines Conference Center is a LEED rated facility and will provide a wonderful backdrop for this year’s meeting. The web site is open for registration. Please note – preferred room rates are only good thru April 8th so please register now to avoid a high rate. REGISTER EARLY! We are working on a surprise guest speaker for Tuesday evening along with golf package giveaways and more.

Register For the CARE Annual Conference

Annual Survey Plans for 2004

Matt Goldman with Weston Solutions has agreed to prepare the CARE Annual report for this year. The survey has been distributed and we already have several responses! If you have not seen a survey request please contact Bob Peoples by email by email.

Look at Last Year’s CARE Report

Web Page Activity

The CARE web page is a popular site to visit based on statistics reviewed by the Board. There are typically about 4,500 unique visits to the page every month and the flow is steady. If you have information to share or suggestions for the web site or the newsletter please contact Bob Peoples by email.


It is estimated that 5 billion pounds of old carpet go to the landfill each year.
Post consumer carpet represents 0.8% by mass of the solid waste sent to landfills.
Post consumer carpet represents 0.8% by mass of the solid waste sent to landfills.
A square yard of carpet contains about 10,000 btu of energy – that is equivalent to one pound of coal.
In the US 2.5M plastic bottles are disposed of every hour.