Double Green™ is a certification program developed and administered by Carpet America Recovery Effort (CARE) to encourage the use and purchase of products manufactured using recycled post-consumer carpet.
The Double Green™ certification program applies to any product comprised of, or containing, at least 10% recycled post-consumer carpet material in addition to at least 10% of another post-consumer recycled material.
Double Green™ is a verification of material composition; it is not an indication or endorsement of product performance, product quality, safety, environmental impact, or any other criteria.
Benefits of Double Green™:
- Distinguish the product from the competition.
Once the product has been certified by CARE as meeting the requirements for the Double Green™, the manufacturer is permitted the use of the logo on the product, company website, and associated sales and marketing material. This label demonstrates the commitment to incorporation of recycled material, specifically post-consumer carpet, in the product.
- Differentiate the brand and/or product as a leader.
The minimum requirements to obtain the voluntary label are set at a quantifiable level that demonstrates commitment to reduce product environmental impact. The product must incorporate at least 10% recycled post-consumer carpet in addition to at least 10% of another recycled material. Meeting the criteria for the voluntary labeling program identifies the product (and by association, the brand) as a leader.
- Increase buyer confidence.
The Double Green™ program provides third-party validation that the product contains the specified amount of recycled post-consumer carpet. In a competitive market with innumerable ways to claim product differentiation, consumer confidence increases when the claim is validated by a third-party, especially when the third-party is a not-for-profit entity, as is CARE.
Learn more about Double Green™ certification: DoubleGreen@carpetrecovery.org
Current products certified as Double Green™: