CARE has conducted its first baseline survey of California consumers, to investigate their awareness and motivations around carpet recycling and its benefits. The survey gathered 800 responses from homeowners across California; among the findings:

• 70% of 800 respondents had wall-to-wall carpet in their homes; an additional 8% had removed carpet in the last year.
• The median age of current wall-to-wall carpeting is 6-10 years.
• 71% of those with carpets in their homes today plan to remove it; over half of them will most likely do so in the next year.
• 53% of those who plan to remove carpet will have it done by flooring contractors; 39% will remove it themselves or ask a friend/family member to remove.
• Environmental benefits would motivate the majority (72%) of homeowners with existing carpet to recycle.

CARE will use the survey results to tailor upcoming outreach around the benefits and barriers to recycling carpet.