Fifth Annual Conference

5th Annual CARE Conference – May 8-10, 2007
Francis Marion Hotel, Charleston, SC

  1. Press Releases
  2. Conference Presentation Slides
  3. Conference Pictures
  4. Conference Agenda
  5. Keynote Speaker Bios
  6. Speaker Bios
  7. Conference Sponsors

Press Releases:

Conference Presentation Slides

Tuesday, May 8

Wednesday, May 9

Thursday, May 10

Conference Pictures

Conference Agenda

Tuesday, May 8
Moderator Speaker
7:30 – 8:15 Registration Bob Peoples
8:15 – 9:00 Welcome, Logistics & Francis Marion Hotel Info Bob Peoples Bob Peoples,
Frank Hurd,
Francis Marion Hotel
9:00 – 10:30 Session 1: Government Procurement Activities
to Promote Market Development
Kemp Harr Jennifer Mendez,
Liz Burdock,
Matthew Realff,
John Blue,
Phil Bailey
10:30- 11:00 Break
11:00 – 12:00 Session 2: Identification Technology Larry Moot Larry McDermot (Axsun),
Dan Klevisha (Polychromix)
12:00 – 1:30 Lunch – Keynote Speaker John Glenn Matt Hale
Office of Solid Waste, EPA
1:30 – 3:30 Session 3: Market Development Update:
MDM Fibers, Infilitrator,
Universal Fiber Systems, GeoHay
Stuart Jones Matthew Realff,
Luis Castanheiro,
Brendan McSheehy,
Paul Bracegirdle,
Mike Mikell
3:30 – 4:00 Break
4:00 – 5:30 Session 4: Materials Processing Technology Larry Moot Alberto Ramirez,
Mike Stenson,
Mike Horrocks,
Matthew Realff,
George Sotsky,
Doug King,
Chris Strzelecki,
Bob Gilmore
5:30 – 5:45 Voting (topics announced) Frank Hurd Kemp Harr,
Floor Focus
6:30 – 7:15 Drinks
7:15 – 8:00 Dinner
8:00 – 9:45 Dinner Speaker and CARE Awards –
Recycler of the Year,
CARE Person of the Year
& Reclaimation Awards
Bob People Werner Braun,
Garth Hickle –
Historical Retrospective
Wednesday, May 9
7:30 – 8:00 Continental Breakfast Served
8:00 – 8:30 CARE Business Meeting & Board Elections Frank Hurd
8:30 – 10:00 Session 5: CARE 2004 Survey Update
and CARE Accomplishments
Bob Peoples Matt Goldman
10:00 – 10:15 Break
10:15 – 11:45 Session 6: Partnerships, Novel Technology Bill Gregory Latoya Bryson,
Harvey Levitt,
Tom Sergenian,
Sarah Dearman
12:00 – 1:15 Lunch and Speaker Bob Peoples Rob Cassidy
1:30 – 3:00 Panel Discussion: Examining our Progress Dave Foster Garth Hickle,
Russ DeLozier,
Frank Endrenyi,
Paul Ashman,
Fred Williamson,
Sean Regiel
3:00 – 4:00 Economic Outlook (raw materials & demand) Bob Peoples Ian Julian
4:00 – 7:00 Open Time: Networking, Exploring Charleston
7:00 – ??? Open Evening – Dinner on own
Thursday, May 10
7:30 – 8:00 Continental Breakfast Served
8:00 – 9:00 Session 7: Carpet Manufactures –
Program Updates
Matt Ewadinger Frank Endrenyi (Mohawk),
Stuart Jones (interface),
Bill Gregory (Milliken),
Michael McCoy (Invista),
Don Dolan (Masland)
9:00 – 9:30 Break
9:30 – 10:00 Session 8: Feedback Session, Issues,
Concerns, Where CARE Goes from here
Stuart Jones Audience open dialog
10:00 – 10:45 Shaw’s Evergreen Status David Harless
10:45 – 10:50 Special Announcements Bob Peoples
10:50 – 11:20 Recycling Case Studies Bob Peoples Michael Buono
11:30 – 12:30 Lunch
1:00 – 2:00 Session 9: Business of Carpet Recycling
Fundamentals of Carpet Recycling Russ DeLozier
Advanced Recycling Issues Larry Moot
2:00 – 2:30 Break
2:30 – 3:30 Session 10: Financing Opportunities Matt Ewadinger
3:30 – 4:00 Conference Wrap-up & Survey
4:00 Conference Ends
Friday, May 11
8:30 – 1:30 Golf Event

Keynote Speaker Bios

Garth HickleBiography: Garth T. Hickle
Garth T. Hickle is the product stewardship team leader with the Minnesota Pollution Control Agency (MPCA). He has been with the MPCA since 1996 working on product stewardship for various products including packaging, electronics and carpet.

Summary of Minnesota’s and other state efforts to support product stewardship and promote the procurement of products with post-consumer carpet.

Matthew HaleBiography: Matthew (Matt) Hale
Director, Office of Solid Waste (OSW), Office of Solid Waste and Emergency Response, U.S. Environmental Protection Agency

Mr. Hale is responsible for managing EPA’s programs governing hazardous and solid waste under the Resource Conservation and Recovery Act (RCRA). Before becoming Office Director, Mr. Hale served as Deputy Office Director. Prior to being elevated to the front office, Mr. Hale served as the Director of the Permits and State Programs Division (PSPD) within OSW. There, he was responsible for implementing the RCRA program throughout the country. Before joining OSW, Mr. Hale was with EPA’s Office of Toxic Substances, assigned to the new chemicals program. Mr. Hale holds an undergraduate degree from Harvard College and PhD in history from the University of Maryland.

Robert CassidyBiography: Robert Cassidy
Robert Cassidy is Editor-in-Chief of Building Design & Construction, a Reed Business Information publication serving 75,150 architects, engineers, contractors, building owners, and real estate executives. At Reed, his magazines have won four Jesse H. Neal Awards (referred to as the “Pulitzer” of business journalism) from American Business Media and numerous citations from the Construction Writers Association, which also named BD+C’s web site,, its 2006 “Web Site of the Year.”

A graduate of the College of the Holy Cross, Rob earned a master’s in urban studies at Yale. In 1979, he helped co-found the Friends of the Chicago River and served as its first chairperson from 1979-1982. In 1982, he was named “Open Lander of the Year” by Chicago’s Open Lands Society for his work with the Friends of the Chicago River.

Rob has worked as a city planner, as editor of the American Planning Association magazine “Planning,” and as Chicago bureau chief for Medical Economics magazine. He is the author of three books, including “Livable Cities” and a biography of Margaret Mead.

Werner BraunBiography: Werner H. Braun
Werner Braun is the President of The Carpet and Rug Institute. CRI is the national trade association representing manufacturers that produce floor covering materials. During his thirty-one years (1967 – 1998) with the Dow Chemical Company, he served in a variety of positions from Human Health Research Analytical Chemist to Public Policy Advocate. Following retirement from Dow, Mr. Braun served as Senior Director, International Affairs, Chlorine Chemistry Council of the Chemical Manufacturers Association before joining CRI in April 2000.

He serves on the External Advisory Board of the Georgia Institute of Technology, the Board of the International Society of Cleaning Technicians, and is a member of the Board of Trustees for the Whitfield Healthcare Foundation. He is involved in many community activities, including the Rotary Club and the Alzheimer’s Association.

Speaker Bios

Alberto RamirezBiography: Alberto E.Ramírez
Mr. Alberto E. Ramírez has over 12 years of experience working with processing industries in the plastics, chemical, pharmaceutical, and food sectors. He is presently VP-General Manager for Pallmann Industries, Inc, a US division of Pallmann responsible among other industries for the Plastics Recycling in North, Central, and South America. Prior to Pallmann he worked in the processing equipment business, founded Princeton Industrial Solutions, worked as Assettrade business consultant in capital investment recovery for DuPont, and was responsible for international sales for Perry Videx and Universal Process Equipment.

Recycling of Carpet Waste with the PFV Plast-Agglomerator.

During the production and processing of thermolplastics, production waste occurs which can be agglomerated continuously with the Pallmann Plast-Agglomerator into free-flowing granules and reused for production as valuable raw material. All thermoplastic materials such as polypropylene, polystyrene, polyamide, polyester, PVC, ABS, XPS, PLA and composite materials of any kind, dry or moist, can be continuously recycled with the same system. The material is heated up with frictional heat only as it is being agglomerated, within a fraction of a second, and right below the melting point. Valuable granules are produced with a minimum of heat and thermo-degradable damage.

Post industrial & post consumer carpet waste, or any bulky thermoplastic waste in the form of film, fiber, filament, and foam is converted into free-flowing, high bulk density granules through the economical Pallmann process.

Bob GilmoreBiography: Bob Gilmore


  • MBA – Wake Forest University
  • BA – University of North Carolina

Industry Experience:

  • 21 years involved in plastics and fiber recycling including:
  • 11 years experience operating single-shaft shredding technology
  • 10 years designing and selling recycling systems using single-shaft technology

Vecoplan Experience:

  • Employed as a Director since 1997
  • Personally responsible for the design and installed of over 450 Vecoplan recycling systems using single-shaft technology

Vecoplan is the world’s largest manufacture of single-shaft shredders. Vecoplan’s technology and applications experience with carpet recycling includes carpet and fiber manufacturers, recyclers and compounders. I will speak about specific applications using Vecoplan’s line of Single-Shaft shredders with our patented HiTorc electromagnetic drive and patented SureCut fiber-processing system. Additionally, I will review our line of totally enclosed KKF-series paddle conveyors.

Brendan McSheehyBiography: Brendan McSheehy, Jr.

  • 31 years experience in the textile industry, over 16 years with Universal Fiber Systems in Research and Development, currently as Director.
  • 990 MBA from Brenau University [Gainesville, GA]; 1974 BS Chem from St. John’s Univ. [Jamaica, NY]
  • 2005 to Present – member of the Board of Trustees and Chairman of the Board Operations Quality Committee at Johnston Memorial Hospital, Abingdon, VA.

Post Consumer Nylon-66 Carpet Recovery into Carpet Fiber
The presentation will walk through a roadmap of how post consumer carpet can be recovered and the face fiber separated for potential use as a fiber ingredient. Barriers exist and breakthroughs have been made to transform this separated material into solution dyed carpet fibers. A quick overview of the steps in carpet fiber production will illustrate our issues, with discussion as time permits.

Biography: Chris Strzelecki
Degree from Auburn University in Industrial Engineering. 21 years of Experience in the Plastics Machinery Business. Owner in “Advanced Extrusion Solutions” – We sell machinery and solutions to the Plastics/ Recycling Industry.

A review of the latest Technologies available to recycle fiber and carpet waste. The focus will be on the machinery, systems and techniques used to accomplish these goals. This paper will cover size reduction, separation equipment and extrusion/pelletizing.

Dave FosterBiography: Dave Foster

Dave Foster – FloorRadio/ Entering the floor covering business in 1979, Dave Foster became a columnist and advertising representative with floor covering trade magazine Modern Floor Coverings. Later shifting to the manufacturing sector he became marketing director at the Muscle Shoals, Alabama-based resilient floor covering producer Intervinyls and later accepted a position as public relations director at the Carpet and Rug Institute, in Dalton, Georgia.

In 1986 Foster was named Director of Communications for Home Furnishing and Floor Coverings at the Atlanta Merchandise Mart, where he lead communications and event activities for furniture, accessory and floor covering markets and trade shows.

In 1992 he formed the public relations agency Foster Communications, where he served the marketing and communications needs of a number of clients, including many in the floor covering industry. While working on the development of Dalton, Georgia-based floor covering retailer market, he arranged for event coverage with the local Dalton radio station. During the three-day event he provided on-air commentary and interviews and was later invited by that station to initiate his own program, which became FloorRadio, a news and interview program, which is broadcast daily in North Georgia.

He subsequently, along with Floor Focus magazine formed the industry news and information web site, which delivers up-to-the-minute news of the floor covering industry and interviews with the industry’s newsmakers.

David HarlessBiography: David Harless
David holds a chemical engineering degree from the University of Akron. He has 22 years experience in plastics and rubber industries. Over the past 8 years David has been with Shaw Industries holding manufacturing management and technical management positions within the Fibers Division. Prior to joining Shaw, David held manufacturing and technical positions with Wellman for the production of PET staple fiber, and positions in natural latex tubing and dry rubber extrusion manufacturing. Presently David is Shaw’s site manager at Shaw’s Evergreen Nylon Recycling plant and has spent the last year preparing the plant for the February ’07 start-up.

The Evergreen Nylon Recycling plant will be discussed. The history from ground breaking to Shaw acquisition will be reviewed. A process description will be provided along with a review of the plant rehabilitation and process improvement activities leading to the recent re-start of the plant. Carpet collection and product marketing activity will be presented.

Frank HurdBiography: Frank Hurd

Frank Hurd was born in Santa Monica, California and raised in Atlanta, Georgia.


  • Georgia Institute of Technology – Master of Science Industrial Management
  • U. S. Army Command and General Staff College – Master of Military Science
  • National Defense University – Masters in International Relations & National Security
  • University of Georgia – Post Graduate Work in Operations Research
  • Mercer University – Bachelor of Science Degree


  • The Carpet and Rug Institute (CRI) – Vice President and Chief Operating Officer
  • ASAE member – American Society of Association Executives
  • CARE – Carpet America Recovery Effort – Chair of the Board of Directors
  • Carpet City Rotary Club – Board of Directors
  • Dalton Chamber of Commerce – Chairman of International Service
  • NOWCC – (National Older Worker’s Career Center) Board of Directors, Treasurer
  • St. Mary ’s – Finance Council


  • Chlorine Chemistry Council – Managing Director for Finance and Operations
  • U. S. Army Armor Officer – Retired Colonel – 27 years
  • (Commanded at both company and battalion level.)
  • U. S. Army Liaison to the United States Senate – 3 years

Fred WilliamsonBiography: Fred Williamson

Born: Red Bank, NJ – 1943

Residence: Atlantic Highlands, New Jersey


  • B. S. Wagner College, Staten Island, NY – 1964
  • Major – Economics & Business Admin.
  • Marine Corps Schools – Quantico, VA – 1965
  • Philadelphia College of Textiles – 1968
  • Various American Management Courses
  • Various DuPont Advanced Sales Courses

Professional Experience Summary:
36 years in the commercial flooring business; Thirteen years in sales and sales management representing carpet manufactures; Sixteen years as a commercial flooring contractor, selling, installing and maintaining commercial flooring products; Six years as Franchise Manager; One year with StarNet.


  • Wagner College Board of Trustees – Currently Secretary of the Board
    • Executive Committee
    • Co-Chair Athletics Committee
    • Chair Trustee Affairs Committee
    • Member Institutional Advancement Committee
  • President Navesink Estates Condominium Association
  • Member Marine Corps Law Enforcement Foundation
  • Member Second Battalion Fourth Marines Association
  • Member All Saints Memorial Church

Harvey LevittBiography: Harvey Levitt

Harvey Levitt has 20 plus years of experience in solid waste management in both the private and public sector. The last 13 years with DWRSWMA as Operations Manager over a very active and successful fully integrated solid waste management program. Certified by SWANA MOLO, and by the States of Georgia, Florida, and Kentucky as certified landfill manager and operator. Has been the lead moderator and instructor for the past 10 years for the Georgia Landfill Operators Certification Training Workshop. Is the current treasurer for the GA Chapter of SWANA and a member of the Georgia Recycling Coalition for the past 5 years.

Ian has been with CMAI for over 6 years. He is currently the Global Practice Leader for Fibers. Since joining CMAI Ian has had numerous articles published on the markets of polyester and nylon fiber as well as global fiber demand and textile trade.

The Dalton-Whitfield Regional Solid Waste Management Authority was established in January 1995; as a partnership of the City of Dalton and Whitfield County to study, plan, manage, and provide financing for the solid waste management needs of Dalton-Whitfield County. The Authority offers four convenience drop-off centers through out the County, one municipal solid waste landfill and one carpet bale fill. The Authority opened in 1999 the first publicly owned household hazardous waste facility in the state of Georgia. The Authority completed the construction of a materials recovery facility and began operations on January 2, 2002. In April 2006, the Authority began a post-consumer carpet recycling program at its MRF. Presentation will cover first year PCC program overview, infrastructure, market place, generic specs, and source of feedstock, economics, and pushing the program to the next level.

Ian JulianBiography: Ian Julian
Ian holds a mechanical engineer degree from Texas A&M University. He worked for Monsanto/Solutia for 11 years throughout the nylon chain where he held roles of increasing responsibility. Ian held positions in the carpet group in technical support and sales as well as being the commercial lead for Solutia carpet recycling efforts. Prior to leaving Solutia, he served as the business manager for Solutia’s nylon industrial business.

Ian has been with CMAI for over 6 years. He is currently the Global Practice Leader for Fibers. Since joining CMAI Ian has had numerous articles published on the markets of polyester and nylon fiber as well as global fiber demand and textile trade.

As the price of base energy and petrochemical feedstocks rise, the viability for recycling increases. This is due to the correlation between crude oil and virgin polymer prices. This correlation can also be used as a guideline for evaluating the commercial viability and environmental impact of recycling processes.

Jennifer MendezBiography: Jennifer Mendez
Jennifer L. Mendez is the Manager of Governmental Issues for the Carpet & Rug Institute (CRI) in the Washington, DC area office. CRI is the trade association with responsibility for representing U.S. manufacturers of carpets and rugs. Her responsibilities include: federal, state and local government relations as well as interaction with government agencies and other Washington-based trade associations.

In a professional capacity Ms. Mendez chairs the Environmental Health Working Group of the American Legislative Exchange Council (ALEC) and is a member of ALEC’s Natural Resources Task Force. She is a member of the State Government Affairs Council (SGAC) and was on the planning committee of their 2006 Leadership Conference. Ms. Mendez is a member of the Council of State Government’s (CSG) Environment Committee. She is also a member of Women in Government Relations (WGR) and co-chairs their State Relations Working Group.

Prior to joining CRI Ms. Mendez worked with the Chlorine Chemistry Council (CCC) in Arlington, VA as Manager, International Affairs. At CCC she worked with product stewardship, government relations and public information regarding chlorine and chlorine chemistry on a national and global basis. Prior to her work at CCC, she spent nearly three years working as a volunteer at an orphanage in Mexico.

Ms. Mendez has been a volunteer with the Alexandria Domestic Violence Program for 14 years. She is active in her church community and currently sits on the Advisory Board of the Salvation Army in Fairfax County. Ms. Mendez holds a B.A. degree in Spanish and Latin American Studies from The Pennsylvania State University. She lives in Alexandria, Virginia with her daughter.

John BlueBiography: John Blue
John Blue is a project manager for the California Integrated Waste Management Board, the agency tasked with achieving a 50-percent waste diversion rate for the State of California. John has served the Board since 1991, working on solid waste planning, recycling based economic development, market analysis and market development. He currently splits his attention between the Board’s Sustainable Building Program and its Emerging Technology Assessment Team. Prior to his work in waste management, John worked as a post-graduate researcher at the University of California in Davis in the field of yeast taxonomy and as a quality assurance chemist for the Campbell Soup Company.

Latoya BrysonBiography: Latoya Bryson

Latoya is a chemical engineering PhD candidate with a minor in Polymer Science at Georgia Institute of Technology. She is currently working with Dr. John D. Muzzy in an effort to depolymerize (recover monomers) from the nylon portion of carpet. She received her BS from the University of Florida with high honors; during which, she worked at Air Products and Chemicals Inc. in their Polymer Emulsions and Polyurethane Intermediates divisions as a co-op Process and Production Engineer.

Caprolactam Recovery from Nylon-6 via Reactive Extrusion
Since nylon fibers are normally used in the face yarn of carpet, recovery of their monomers will reduce the amount of synthetic fibers landfilled from waste carpet by at least 75%. A series of base catalysts have been screened using thermogravimetric analysis (TGA) to determine which one would require the lowest temperature for depolymerization. Some of these catalysts are effective at 1 % of the nylon present. A twin screw extruder with multiple vents has been designed and installed as the depolymerization reactor. The catalyst screening and the reactor development will be presented.

Liz BurdockBiography: Liz Burdock

Liz Burdock is a Vice President at Dutko Worldwide where she focuses on housing, community development, energy and environmental policy and serves as a business development consultant to our clients.

Liz brings the expertise of a former senior advisor at the U.S. Department of Housing and Urban Development, where she served for five years under the Clinton Administration.

While at HUD, she worked on a variety of policy issues including housing finance, economic development, brownfields redevelopment, public housing; and international climate change issues.

She also served as the former Executive Director of the Partnership for Advancing Technology in Housing (PATH) program, a White House initiative to introduce new technologies into the market place that make housing more energy efficient and environmentally-friendly. In this role, Liz coordinated 13 federal agencies and the housing industry to promote sustainability efforts in the construction process.

Liz also served on the U.S. Delegation to the United Nations Center on Human Developments to help develop international policy on the issue of global sustainability.

Michael BuonoBiography: Michael Buono
Michael Buono is a leading practitioner in the field of waste reduction consulting. He is the Founder of Environmental Service Management Group, Inc. (ESMG), a waste management consulting firm based in Wall, New Jersey. Michael is a frequent speaker and devout advocate of environmental education on waste and recycling issues, and his firm continues to redefine the professional standard for waste materials management by demonstrating the economic benefits of environmental stewardship.

ESMG was one of the first members of the waste services industry to embrace sustainable green building practices, as National Members of the U.S. Green Building Council and Cofounders of the USGBC-NJ Chapter. Their project list includes construction waste management programs for 32 LEED Registered Projects, including the firs tLEED Gold Certified Building in NJ, The Willow School, which recycled over 90% of waste at a significant net cost savings for the project.

Michael has over twenty years of experience in the materials management industry, specializing in alternative methods for waste collection, transportation, waste disposal, and recycling. His pioneering efforts in the field of pure performance waste reduction consulting have succeeded in developing shared savings partnerships with hundreds of waste generators in the public and private sectors. Michael provides consulting services for Fortune 500 clients over a broad spectrum of industries, and is focused on developing synergistic partnerships with recycling markets, collection vendors, and consumers of environmental services.

As Director of Program Development his initiatives include establishing reuse market opportunities for construction materials, and manufacturing waste for art projects. He has also established reuse markets for durable medical equipment salvage and rehabilitation. Michael was central to the effort to refine innovative solutions for the beer and soft drink industry, helping them to reclaim, repackage and reuse liquid product for alternative beneficial use as animal feedstock and as an odor inhibitor in land applications for hog farms.

Michael established ERM Resource Management, the precursor to ESMG, in 1986 as a unique, hands-on recycling service consulting company. This new management concept focused on using waste materials measurement, systems auditing, and staff compliance training as primary tools to enhance internal waste conservation and pollution prevention. These strategies defined the concept of collection service elimination as an effective method for reducing environmental expenditures and as a way to combat inherently anticompetitive industry trade practices.

Prior to opening his practice, Michael served the Director of Corporate Sales and Marketing with a large independent waste collection firm operating in the NJ/PA marketplace. His areas of specialization included mergers & acquisition, public relations, equipment transitions, and retention of major accounts. In addition to the development of a full service reclamation, equipment, and maintenance subsidiary, Michael assisted with municipal bids and commercial contracts for some of the first recycling programs established during the 1980’s.

Mike McCoyBiography: Michael McCoy
Michael McCoy is the Manager, Commercial Marketing Representatives, INVISTA Antron® Commercial Flooring. His primary responsibility is to develop an Antron® Service Provider Network for a select number of commercial floor covering dealers across the US and North America. His background and experience in the flooring covering industry is suited to bring an aligned distribution program into existence. In addition, Mike is responsible for the field marketing of ResisTech® carpet maintenance treatment to a select number of licensed providers, the field marketing of reclamation services, and the sale and promotion of EcoSoft® carpet cushion.

Prior to joining Antron® carpet fiber in late 2002, Mike was employed with the Invironmentalists beginning in the summer of 2000 in Strategic Planning and Financial Management roles. Prior to his employment with Invista, Mike was with Mohawk Industries in a number management positions in both Financial and Sales management, most recent serving as Vice President Finance for there commercial business.

Mike is a graduate of Babson College, Wellesley Hills Massachusetts with a Bachelor of Science in Business Administration and resides in Acworth Georgia.

Will discuss Invista’s commitment to carpet reclamation with some history of our position, plus outline our vision for the future.

Biography: Mike Horrocks

Mike Horrocks has nearly 20 years experience working with EREMA system , first in the UK and for the last 4 years in the USA. He is currently CEO of EREA North America based in Ipswich , MA were he also looks after the sales in the Mid West , southern USA and Canada, the test facility in Ipswich and after sales/service.

Paul AshmanBiography: Paul Ashman

Paul Ashman is the President and Owner of American Environmental Contractors Inc., which is an organization that specializes in demolition, environmental remediation, and hazardous waste containment and removal. Mr. Ashman is also the co-founder of the Environmental Recovery & Consolidation Service (ERCS).

Environmental Recovery & Consolidation Service (ERCS) is presently building and coordinating a national collection network for the recovery of post-consumer carpet and other flooring materials. The ERCS network actively covers a geographic region with a population density of 35 million people allowing access to three-quarters of a billion pounds of post-consumer flooring materials. The ERCS has received grant awards from both the Massachusetts Department of Environmental Protection and the Carpet America Recovery Effort (CARE) to help facilitate the enhancement of operations associated with the recovery effort. Mr. Ashman’s commitment to the recycle of post-consumer carpet began in 1993 as a demolition contractor.

Paul Ashman is a founding member of the Carpet America Recovery Effort (CARE) Organization. Paul continues to remain active within the day to day operations of the CARE Organization by participating as a member of the Board of Directors. Paul’s dedication was recognized in 2005, when he was honored with the “CARE Person of the Year” award.

Mr. Ashman is a native of Boston, MA and prior to becoming an environmental sustainability entrepreneur, answered the call of duty by serving in the United States Air Force during the Vietnam War from 1966 to 1969. As a result of service related injuries he received during his wartime tour, Paul is listed as a Disabled Vietnam Veteran by the U.S. Department of Veteran’s Affairs.

Paul BracegirdleBiography: Paul Bracegirdle

Mr. Bracegirdle has developed a novel and patented technology for recycling and use of reclaimed waste carpet materials as reinforcing fibers in various products. The primary use of MDM Fiber is to control cracking in concrete and asphalt products. Mr. Bracegirdle and his engineering company, Mix Design Methods, LLC also provide engineering, project design, construction management, materials and process forensic and environmental investigations and consulting. Past projects have included design, development and construction management of new processing systems and facilities for a wide variety of products. Systems include post¬consumer carpet processing along with new recycled products, plastic recycling, reinforced¬plastic and wood¬plastic composite lumber manufacturing facilities, digital and analog controls, thermal incinerators and bioremediation plants for remediation of wastes. Other projects include hot¬mix asphalt production systems and products, ready¬mix and precast concrete systems and products, and thermal blending of bio¬waste used in soil recycling. Mr. Bracegirdle has provided such services for industrial site development and permitting, civil, structural, electrical, chemical, mechanical and facility¬wide infrastructure. Mr. Bracegirdle has developed new product recycling technologies, novel materials and mass¬flow heat exchangers. He has been awarded twelve U.S. patents, most of which have been licensed and practiced throughout the world.

Mr. Bracegirdle is a recipient of the National Award for Energy Innovation presented by the US DOE in 1990, as well as recipient of the State of Oklahoma Energy Innovation Award, also in 1990. Mr. Bracegirdle is an active member of ASTM Committees D20 (plastics) and D07 (wood) and is a past member of the Board of Directors of Plastic Lumber Trade Association.

Phil BaileyBiography: Phil Bailey
Phil Bailey has been an environmental purchasing consultant for ten years to members of the carpet industry (including Tandus, DuPont, and CARE) as well as several states. He has given numerous workshops and public talks and even has a short feature radio show in Maine. He has been working on developing product specifications for products made with recycled content carpeting and will report on the progress this CARE project is making.

Michael StensonBiography: Michael Stenson
Mike came into the recycling industry 13 years ago. And for those 13 years has served as the International Sales Manager for Waste Processing Equipment, Inc. Prior to this Mike was a Business Consultant with Computermax of Huntsville, Alabama. Computermax is a developer of MRP and ERP class software for Fortune 500 companies. Mike holds a B.A. in Religion and attended Southeastern College, Lakeland Florida.

Mike will be presenting a short historical presentation regarding 4 balers developed to bale carpet during the years when Honeywell was starting the Evergreen project. The history will cover, vertical balers, horizontal closed end balers, and open end auto tie balers. The Models and types are:

  • MP6020-48-7 Vertical Downstroke Baler
  • HCE4860F Horizontal Closed End Manual Tie Baler
  • HOE 4860-509AR Open End Auto Tie Baler

Bob PeoplesBiography: Robert Peoples, Ph.D.

Dr. Peoples is the Director of Sustainability for the Carpet & Rug Institute, Executive Director of The Carpet America Recovery Effort (CARE) and President of the Environmental Impact Group. In these roles Bob serves to integrate a wide variety of initiatives that deal with sustainability on a national level. His efforts span new business development, new product and technology development working with entrepreneurs, and the development of a unified national green carpet standard.

Prior to joining CRI, Dr. Peoples served as Director of Carpet Sustainability and Market Development at Solutia Inc. where he was actively involved in carpet recycle, technology licensing, and carpet related health and indoor air quality issues.

He was with Monsanto/Solutia for over 23 years starting out in Pensacola in 1979. His assignments have included Intermediates R&D, where he began his career as a bench chemist before promotion into technical management. Upon moving into the Fibers Division he was involved in the testing and development of stainblocker and fluorochemistry for the carpet industry. He then moved on to lead efforts to commercialize a new business for Monsanto in St. Louis where he spent three years in Advanced Performance Materials. He returned to Pensacola in 1992 as head of Carpet New Products and has held several positions of increasing responsibility in this area including Director of Nylon Technology.

Dr. Peoples holds a bachelor’s degree in mathematics and chemistry and a Ph.D. in Physical Organic Chemistry from Purdue University.

Dr. Peoples serves on the several local and national boards and memberships including:

  • Carpet America Recovery Effort (CARE) Board of Directors (Executive Director)
  • Member, National Recycling Coalition (NRC)
  • American Chemical Society (ACS)
  • Society of Plastics Engineers
  • US Green Building Council

Dr. Peoples was the first recipient of the Carpet America Recovery Effort Person of the Year award in 2003.

Tom SergenianBiography: Tom Sergenian
Tom Sergenian has 35 years experience in the retail and commercial floor covering business. Tom has worked in sales, warehousing, installation, customer service, purchasing, operations and administration. He is co-owner of Sergenian’s Floor Coverings and has been the company President for 15 years.

Sergenian’s Floor Coverings is one of the first Flooring dealers in the country and the first in Wisconsin to offer a comprehensive reclamation program for its customers. Sergenian’s is a member of the Starnet Commercial Flooring Cooperative and had been working towards a consistent reclamation program for several years. Sergenian’s kicked off their program on February 1, 2007. The program has generated publicity and interest in their market and they have promoted it heavily in their advertising. They are working to keep the reclamation program cost neutral and hope that other flooring dealers will follow their lead. Tom will explain their program and its challenges.

Thank you to our conference sponsors:

Sustainability Leadership

Mohawk Greenworks


Shaw Floors


J&J Invision
Southeastern Plastics
Weston Solutions


Extrusion Solutions
Republic Machine
Schutte Buffalo

Golf Event